• Useful for reaching a wide audience.
• Useful when an issue is very important to the majority of the community.
• Useful when a large sample of the population's opinion is required.
• Citizen TV may become more available, accessible and familiar than e-democracy internet options.
• Allows TV viewers to share their opinions, needs and ideas.
• Can be useful for education campaigns (e.g. health campaigns).
• Can combine with web and on-line chat rooms to allow community ideas to exchange ideas in real time.