• Decide the size, cost and number of inserts by determining the potential number of stakeholders, and how these match with the delivery areas of the newspaper.
• Decide on your key messages, including methods for public participation.
• Write your information in simple, concise and unambiguous language.
• Outline major events and the duration of the participation process.
• Include contact information, i.e. key project staff (by name), information hotline numbers, location of information repository ( if any), and include phone, email and website addresses.
• If possible, use trained layout help to ensure the inserts attract interest and are easy to read.
• Record contact made as a result of the insert, and add to project mailing list.
• Use to report project outcomes as well as publicizing the process.