Briefing+Special considerations-weaknesses

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  • Purpose and timeframe need to be stated clearly at the outset.
  • If not appropriately targetted, project stakeholders may not be in target audience.
  • The topic may be too technical.
  • Does not provide a forum for making decisions.
  • May raise expectations of the targeted audience.
  • Stakeholders may be disillusioned because the process is used as a means to inform them and not take on board their ideas, interests and concerns.
  • Concerns of stakeholders need to be recorded.